Cartier on a budget?
Well, not generally synonymous, indeed it appears that the French Luxe Joaillier is attempting to whet the whistle (18K, of course) of their younger Japanese clients with a Bridge Collection.
A synopsis of the article:
Oct 01 Cartier drops prices to woo young (Japan Times)
Prestigious French jewelry brand Cartier plans to launch a new collection of luxury items in Japan in November priced much lower than its conventional high-end goods to woo new and younger customers, the company’s new president of Japanese operations said. Cartier officials said some of the watches in the new lineup will be priced between ¥200,000 to ¥300,000, whereas its conventional high-end watches cost from ¥500,000 to ¥900,000.
Japan Times has pulled this article for future review.
Or, perhaps the six items under $13,000.00 sold.
Ironically, October 1 celebrates the 100th anniversary of Cartier’s investiture into the American marketplace.
With our exchange rate as it stands, your $13,000.00 may buy you a key ring, scarf and a 1.6 oz bottle of ‘Must de Cartier’….eau de toilette.