Join Red
Even SHU is Red. Now, while I suspect this could be part of the specialty Lash set he featured for the holidays…we’ll give him the benefit of the doubt.
Yumyum’s cherries are Proudly Red.
Read Join Red’s manifesto. It’s well worth it:
If you buy a (red) product or sign up for a (red) service, at no cost to you, a (red) company will give some of its profits to buy and distribute anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.
We believe that when consumers are offered this choice, and the products meet their needs, they will choose (red). And when they choose (red) over non-(red), then more brands will choose to become (red) because it will make good business sense to do so. And more lives will be saved.
(Red) is not a charity. It is simply a business model. You buy (red) stuff. We get the money. Buy the pills and distribute them. They take the pills. Stay alive. And continue to take care of their families and contribute socially and economically in their communities.
I just saw the ipod RED (proceeds to benefit the African Aids Campaign), but still no AmEx RED for the US. Do any of our UK readers have the Red Card?
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I’ve seen the adverts for it — yes it’s on offer in the UK. Thanks for bringing this to my attention and actually printing the manifesto in your post. Now that I’ve actually read it, I think you’re right: Red has focused goals, straightforward logic, and a strong corporate base of operations. I’m going to go through my wallet and make a credit card command decision — one will go, and Red will join my billfold.
I went and bought an Inspi(red) T shirt at the Gap after reading your post, Yumyum. It’s a straight up worthwhile cause and it made me feel less guilty for checking out the red Shu makeup case (did you get my email?)