“Do Us A Flavor” contest launched in Times Square at first-ever Lay’s brand flavor store; Contest winner to be awarded $1 million or one percent of chip flavor’s net sales.
Actress (and self proclaimed restauranteur—which to me means she is footing some big bills….but can she boil water?) Eva Longoria and Celebrity ‘Iron Chef’/Restauranteur Michael Symon were present at the Pop up Potato Chips “boutique” Event (hey, this is a fashion commentary, after all) on July 20, 2012 in Times Square for the Promotional Launch. They will also participate in judging the Winning flavour to be announced early this year!
2013 marks Lay’s Potato Chips 75 year anniversary. (You can’t eat just one…..well, I can’t anyway)
‘Do Us A Flavor’ has already been held in numerous countries worldwide including England (of course), Australia, and South Africa. This is the first attempt for Frito Lay, North America to participate in this contest.
Winners receive “One Million Dollars…” (to quote Dr. Evil) OR one percent of the net sales of their 2013 winner–whichever amount is higher for their creation.
I remember when diversity of chip meant flat or ridged in the U.S….
Sure, BBQ was launched in 1965 when Pepsico merged with FritoLay. In England, Walkers Crisps (Lays’ English affiliate) have long marketed flavours ranging from Bovril to Prawn (Shrimp) Cocktail. I remember packing boxes of them to mail home to the US in the ’70’s’ before imports were as widely available. Hard to explain to the Customs agent WHY my luggage contains only snack food…harder still at the time to explain to my father why I had thrown out my clothing in order to pack the stuff…….
On that note—Worldwide entries have included: Mastana Mango, Walkie Talkie Chicken, Caesar Salad, Chilli & Chocolate, Late Night Kebob–just to name a few of the “contestants”…..
Cast your vote.
For our part, we did our own sophisticated version of the taste test.
Presenting the Award for the Best Chip….Michelle Obama
Oops, no, wrong contest:
Mei Mei and chicken waffle!
I think I’ll skip the ‘Cajun Squirrel….’