Of Note: Now Viktor and Rolf have signed for H&M (as opposed to Barnum and Bailey) for their “high street capsule collection.” Well, why not–If Madonna can advertise her exclusive wear of their hoody sets then H&M can well do a multi collar version of something for the masses.
Their PR on it is that:
Our roots are based in couture. It’s the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotee.
Note: the use of the plug for their newest fragrance: ‘antidote.’ I’m sure that’s just a coincidence as is this launch of budget duds.