‘Let them eat Whopper Juniors—and off with their heads’ The self proclaimed fast food monarch was overtaken by 3G (New York based–backed by Jorge Paulo Lemann/Marcel Telles/ and Carlos Alberto Sicupira) who want to ‘have it their way.’
Demographically, BK’s client base has been predominantly males between 18-34—an age group widely hit by recent unemployment woes. (This slump in business has NOT been noted here at Casa Yumyum ……still wrappers a plenty.)
3G will also take on Burger King’s debt, valuing the deal at $4bn in total. (Wonder if they would consider BUYING ME…..JUST A THOUGHT). Notably 3G also owns partial or controlling stakes in Anheuser-Busch InVE, and several retailers in Latin America.
John Chidsey (chairman/CEO) will retain a position on the board as co-chair with Alex Behring–US partner of 3G.