Frédéric Fekkai Hair Color

Frédéric? I guess one is to infer that Mr. Fekkai is suggesting we do our own colour maintenance.
I mean, that is the point behind his new line of colour (labeled with HIS NAME) at Sephora.
Certainly I feel qualified to do my own highlights, I just restrain the urge so that I can spend that eight hours and $1300 with Ling for the pleasure of her company each month.
Thanks.
I’ll let you all know as I set up my salon. By the way, I only do one colour processes—I’m making an artistic statement and getting really zen with it.
Please bring your own shampoo and a pair of lawn clippers.
Better make that appointment with me now. Phones are ringing off the hook.