Piaget ad for their Magic Hour watchfrom:

Lordy, Piaget has become motivated as of late. Not just the print ads and product placement. They have almost manacled me to their Bal Harbour store front. Something about a Diamond Daytona that makes them think: ‘Easy Mark.’ We have been noticing more of a presence at Neiman Marcus for this brand (Guess this is what happens when DuBuis gets the boot on the corporate level).

Piaget watch - white strap
There is a very elegant model that I briefly considered. But at a $28K price point, I’d like to experience love at first sight. That haunting sensation of stalking down your prey–the thrill of victory, that sort of thing. Just as an aside, however, one of the nicer features of this house is that they make straps readily available for purchase unlike Chopard where some divine intervention is often required to get something other than black or beige lizard.

Leave a Reply